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Posts Tagged ‘Finnair’

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Happy Republic Day to all the Indians out there!

To celebrate, a group of Finnair cabin crew danced to “Om Shanti Om” aboard Finnair’s flight to Delhi before the flight took off.

Ms. Helena Kaartinen, the crew-member of Finnair who coordinated this event, explained how it happened on the Finnair Blog.

This is great marketing, which will likely give Finnair free advertising airtime in India, and endear itself to its Indian customers.

Finnair is no stranger to using social media to improve its branding. Last year, they launched their Singapore route by having an Angry Birds competition on-board, which went viral.

This also reminds me of the Cebu Pacific flight attendants who greatly increased awareness of the airline with their dancing, which also went viral.